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My name is Darryl Ferdinand and I’m the National Sales Manager for 800 CARS, LLC. I’ve been in the car and advertising business for car dealer for almost 30 years. When I was working at a Chicagoland Lincoln Mercury dealership 8 years ago, I was responsible for the advertising, which included radio and TV commercials. We found that when we used the number 1-888-LINCOLN compared with our regular phone number, we saw a 40% increase in customer response while running the same commercials at the same times.
As the late ‘90s rolled around I saw that it was harder and harder to stand out from the crowd with the Internet, infomercials and a gazillion car magazines at the grocery store all trying to compete for virtually the same customers. Conventional print advertising was drawing less and less and costing more and more.
That’s when I decided a good way for dealers to maximize their advertising “bang for the buck” was by having a unique toll-free vanity number. Based on my years of industry experience, I knew it would be a great return on the dealerships’ investment. These toll-free vanity numbers would help them save advertising dollars while improving their response rate.
As more and more dealerships started using our services, I added call recording, call detail and tracking reports similar to other “Who’s Calling” type of companies. Each dealer can log in and get the information they need to sell more cars. Please Call your local representative directly. You will get prompt, personalized service.
Thanks,
Darryl Ferdinand |
